Throughout the Summer I have been interning here at New Lanark World Heritage Site, gaining work experience before I begin my fourth and final year of university. I have wrote many blogs for New Lanark on a range of different subjects, however, this one is a personal reflection on my time here and what I have covered.
As I mentioned I have written numerous blogs on a wide range of subjects. I interviewed respective members from each area of the site, such as, Julie Brown from the Mill shop, Andy and Ronnie from the ice cream factory, Julieanne from Health & Fitness and the guys from the textiles floor!
These interviews allowed me to gain an insight into each area and broadcast it onto the blogs. I have also wrote blogs on events that have taken place here at New Lanark such as: BBC Antiques Roadshow, Back in Time Experience and workshops/tours. Personally, one of my favourite blogs was writing the story on a one hundred year-old letter found in Double Row. This is one I am extremely proud of as it was my very first blog and also the most read post on the New Lanark blog ever with over 500 views.
Assisting with New Lanark events
During my time here New Lanark have been very busy with events and I been able to be a part of all of them. The Back in Time Experience allowed me to interact with visitors on a 1-2-1 basis, gaining feedback on their time here – I even got to wear a cool hat…
The BBC’s Antique Roadshow was great fun to be involved in. From putting the signs up around the site the day before to being able to attend the VIP tour on the day. Also, helping on the day with organising drop offs and general stewarding was fun to be part of.
I have also been given the opportunity to take part on one of the popular Hard Hat Tours of Double Row and also participated in a Traditional Building Skills Workshop. Both of these were great to be involved in as they were both very informative.
Double Row Hard Hat Tour
Recently, in the latter weeks of my internship, I have been conducting a lot of market research on a variety of areas. For example, I have been researching:
- Local accommodation options
- Garden centres and cafes
- Group travel organisers
- Christmas offerings
- Local competitors
- Tourism and Visitor attraction slogans
I have really enjoyed carrying out this research as it has provided me with experience in the field of research, which is crucial to my studies.
Filming at New Lanark
Due to the beautiful landscape surrounding us here at New Lanark, many film crews are interested in filming aspects of the site. During my 3 months(ish) here I have been able to see Historic Environment Scotland, Visit Lanarkshire and of course The Antiques Roadshow film here in New Lanark.
Photo Credit: Frances Shanks
This is something I have never experienced before, being on set with a film crew. I even assisted with the filming of a promotional video for The Back in Time Day, which may have taken more than one take…
Additional Training & External Events
New Lanark have been extremely generous when it comes to inviting me to external events. I was lucky enough to join the team on a Summer networking event on board the Royal Yacht Britannia. This allowed me to socialise with some very interesting people who are interested in the same field as myself. It was also great to see the spectacular attraction!
I was also given the opportunity early on in my time here to attend a Social Media Conference in Edinburgh. We were able to watch speakers deliver their presentations to us which turned out to be very informative and helpful.
New Lanark have also helped me in terms of training and furthering my education. They have highlighted online courses that are available for me to pursue, such as: a Google certified course on Online Marketing Fundamentals. I also took part in an 8 week Web Design course on the Shaw Academy. Finally, I completed an alison.com online course in Tourism Marketing and Promotion and I am continuing further courses on the website.
I have also been given the opportunity to attend corporate meetings with the likes of Sky, Clyde 1, The Herald and Capital FM. This was great to be part of as I was able to witness first hand how businesses like these work with each other.
Overall, I have loved my time here at New Lanark as I have been able to be involved in so many different kind of things. From marketing activities to helping out at world-renowned events. Big thanks to Melissa, Jane, Evelyn and all the staff here for making me feel welcome!
Ronan… out *mic drop*
Ronan Moore – New Lanark Marketing Intern
If you would be interested in becoming a New Lanark Marketing volunteer you can find all the relevant information here.